Company Company

BEARFITNESS® was born in 2013 from an idea of Alessandro Duca, from the union of his passion for sports and his mechanical and technological skills. The knowledge gained in twenty years of activity in the energy and mechanical sector, together with the demands of competitive athletes from various disciplines, have allowed us to design and implement the first functional solutions applied to sport.

The knowledge of Cross Training has confirmed and allowed the development of a complete range of products and solutions for all sports that have the need for high-intensity performance.

The meeting with Christian and Diana Hechtel, commercial expert the first and great communicator the second, allowed the creation of a project with its primary mission the disclosure of complete functional training, which today is a fundamental result both for the agonist athlete and for the everyday life.

Our installations in the world:

    • Cross Training Box
    • Functional training areas in gyms and fitness centers
    • Weightlifting and Powerlifting Centers
    • School and university gyms
    • Personal Training Studies
    • Sports and medical rehabilitation centers
    • Hotel
    • Residential centers
    • Corporate wellness centers
    • Outdoor training areas
    • Calisthenics areas
    • Home & Garage Gyms
    • Military Training Centers
    • Events & Challenge & Throwdown
    • Resorts

Research and development

The heart of our company is the research and development department that, with the help of experienced engineers and fitness professionals, is able to materialize the physical needs dictated by training in equipment and machines that improve the user’s performance. The continuous commitment in the research of new materials and solutions allow a continuous improvement of the products that guarantee an always greater reliability and durability over time as well as the peculiar characteristic functionality combined with an always refined aesthetics.


Designing means conceiving and studying the possibilities to perform. Every day our technicians develop new projects, born from ideas and real needs, that allow us to materialize products and solutions for the improvement of competitive performance and basic training. We design using the best three-dimensional and simulation computer tools, to obtain products at the final stage without further revision processes.


We totally manage the production process of all our products, from the procurement of raw materials, to every single phase of the production process up to the acceptance at our main warehouse. Every single phase includes a control phase to keep the product quality standard high. All our suppliers are certified and supervised quarterly to ensure the achievement of quality, productivity and cost objectives. The modern production and management technologies allow us to manage all sales forecasts in real time.


The center of our mission is the person, regardless of age or physical condition. Our equipment is designed and built to allow everyone to achieve optimal psycho-physical well-being by training the whole body with appropriate functional equipment.

The optimal psycho-physical wellbeing for BEARFITNESS® means:

  • Efficiency in every situation
  • Energy and vitality
  • Feel good about yourself and with others

We research and study new products and solutions that allow everyone to be able to train in every situation and condition to achieve the well-being established.


Our Vision is to assert ourselves as producers of efficient innovative solutions of total quality combined with a style aesthetic that reflects the criteria of the culture of MADE IN ITALY.


Our strategy for the promotion of functional training with the help of our equipment is supported by a continuous collaboration with trainers and professional teams, that deal with sports and specific and general training. This partnership allows us to face specific problems and develop solutions that find applications also in fitness for wellness and everyday life.


Alessandro Duca
The Bear – Research and Development
Diana Hechtel
Communication & eCommerce Manager
Christian Hechtel
B2B Sales Manager
Silvia Marchetti
Administration and Accounting
Silvia Recanatini
Katia Paoletti
Administration and Accounting
Beatrice Orazi
Silvia Girolimetti
Carol Polanco
Online Store Assistence
Letizia Pucci
European Online Store Assistence
Laura Tontini
Graphic Designer
Erika Marconi
Paolo Strologo
Fabrizio Gatto
Michele Mazzoli
Lorenzo Borsini
Anouar Selmi
Christian Crispo
South Italy Sales
Luca Perna
Mattia Curto
North-West Italy Sales
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