BearFitness® was born from the PASSION
for sports and challenges.

“We are sportsmen who produce sports equipment.
Our products allow everyone, regardless of age and sex or athletic training, to carry out a healthy workout, at home or in the gym.”

Our installations in the world:

    • Cross Training Box
    • Functional training areas in gyms and fitness centers
    • Weightlifting and Powerlifting Centers
    • School and university gyms
    • Personal Training Studies
    • Sports and medical rehabilitation centers
    • Hotel
    • Residential centers
    • Corporate wellness centers
    • Outdoor training areas
    • Calisthenics areas
    • Home & Garage Gyms
    • Military Training Centers
    • Events & Challenge & Throwdown
    • Resorts

Research and development

The heart of our company is the research and development department that, with the help of experienced engineers and fitness professionals, is able to materialize the physical needs dictated by training in equipment and machines that improve the user’s performance. The continuous commitment in the research of new materials and solutions allow a continuous improvement of the products that guarantee an always greater reliability and durability over time as well as the peculiar characteristic functionality combined with an always refined aesthetics.


Designing means conceiving and studying the possibilities to perform. Every day our technicians develop new projects, born from ideas and real needs, that allow us to materialize products and solutions for the improvement of competitive performance and basic training. We design using the best three-dimensional and simulation computer tools, to obtain products at the final stage without further revision processes.


We totally manage the production process of all our products, from the procurement of raw materials, to every single phase of the production process. All our suppliers are certified and supervised to ensure the achievement of quality, productivity and cost objectives.


The center of our mission is the person, regardless of age or physical condition. Our equipment is designed and built to allow everyone to achieve optimal psycho-physical well-being by training the whole body with appropriate functional equipment.


Our vision is to give the opportunity to anyone, without distinction, to be ready to face the challenges that life holds.